LOUIS JADOT x CSM

1st Place Winning Campaign
Collaboration: Han Na Ji x Shania Janine

GOAL

A campaign for Louis Jadot, an ethically-focused winery in Burgundy, aiming to communicate the brand’s sustainability and eco-friendly practices while engaging a mid-twenties audience.

APPROACH
The campaign combined intricate hand-cut paper designs with stop-motion animation and digital enhancements. Each element was carefully crafted to visually represent the brand’s commitment to ethical and sustainable practices.

RESULT
The campaign’s innovative execution captured attention and resonated with the target audience, earning First Place recognition for its creativity and effective storytelling.

^{LOUIS JADOT OFFICIAL : YOUTUBE VIDEO | INSTAGRAM POST}