Your Website
Main Image Hover Image

360-Degree Rotation
Cargo
                                                                                                       
   
WORK       ABOUT    ︎ ︎


“I AM MORE THAN YOUR SIDE DISH” 

Magazine Cover
REPRESENTATION OF A COLOR IN B&W.

I conveyed the color of red-spice that stimulate both tear & joy with such
irresistible charm a.k.a ‘too hot to handle'

I came to realize how KIMCHI was always part of my life and how it has been such a ubiquitous side dish that I often took it for granted until I came to London and felt homesick.

The piece is Kimchi’s payback debuting as a Miss Universe (Korea) and slaying the front cover of a magazine recalling its luxurious and alluring identity.

The underlying message of how Kimchi deserves more than something being picked up by chopsticks; it carries culture, tradition, and history.

 





All Rights Reserved © HAN NA JI